Outcomes Blueprint
Define shared business outcomes, audiences, roles, metrics and the decisions the program must support.
Automotive cooperative marketing, reimagined
Turn distributed marketing into one coordinated growth system.
AIM-COM™ is a methodology and operating ecosystem that connects co-op strategy, funding, dealer activation, brand governance, execution and measurement—so automotive networks can move from available resources to market impact.
Built for automotive co-op marketing programs, AIM-COM™ helps OEMs, dealer groups and dealer networks coordinate co-op funds, compliant local activation and measurable marketing operations.
Shared outcomes
Network enablement
Governed execution
01 · AlignOne operating model across the network
02 · ActivateMake local execution easier to adopt
03 · GovernProtect brand, budget and accountability
04 · ImproveTurn evidence into better decisions
The network tension
Brand consistency
Local relevance
Central strategy
Dealer agility
Budget control
Fast execution
Shared standards
Market diversity
More than software
A methodology for making the whole program work.
Co-op performance depends on more than a portal. It requires a shared definition of value, clear rules, active participation, coordinated services and a disciplined way to learn from execution.
One framework, multiple realitiesConnect the OEM, groups, dealers, agencies and suppliers without erasing local market needs.
Guardrails that enable actionDefine what is fixed, what can flex and how funds, approvals and evidence move through the program.
Measurement that changes decisionsLink local execution to shared outcomes, then use evidence to improve priorities and resource allocation.
The AIM-COM operating ecosystem
Six capabilities. One coordinated program.
AIM-COM™ brings the commercial, operational and technological layers of cooperative marketing into a single, repeatable approach.
Co-op Economics
Structure budgets, allocations, eligibility, approvals, evidence and reimbursement with shared visibility.
Governance by Design
Balance brand integrity, local flexibility, access, approvals, risk controls and auditability.
Network Enablement
Turn eligibility into participation through onboarding, playbooks, templates, support and turnkey activation.
Managed Activation
Coordinate assets, media, suppliers, orders, production, fulfillment, proof and exception handling.
Intelligence & Improvement
Connect adoption, investment, execution and market response to a continuous cycle of better decisions.
A repeatable operating cycle
From fragmented activity to coordinated progress.
The methodology creates a clear path from strategic intent to local execution, then brings field evidence back into the next decision cycle.
01
Discover
Map objectives, network needs, funds, capabilities, data and constraints.
02
Design
Build the blueprint, rules, roles, journey, KPIs and operating model.
03
Enable
Equip each participant with access, guidance, assets and support.
04
Activate
Plan, approve, execute, evidence and govern local marketing.
05
Improve
Measure, learn, realign investment and scale what works.
Built for the automotive network
Shared value for every level of the ecosystem.
A commercial methodology is only effective when each participant can see the value, understand the rules and execute with confidence.
Brand & OEM
Turn strategy into governed network action.
Coordinate investment, brand standards and local execution with consolidated visibility.
- Program-wide operating model
- Transparent funding logic
- Brand and performance visibility
Dealer Groups
Orchestrate scale without losing local context.
Align multiple rooftops around shared campaigns, resources, approvals and learning.
- Group-level coordination
- Reusable activation playbooks
- Cross-location insight
Dealers & Partners
Make approved marketing easier to execute.
Access clear guidance, adaptable assets, available resources and practical support.
- Less administrative friction
- Local flexibility inside guardrails
- Clear proof and reimbursement paths
Commercial engagement model
Start where your program needs the most leverage.
AIM-COM™ can frame a full transformation or focus first on the layer that is limiting adoption, control or performance.
Assess strategy, funds, governance, adoption, operations, data and technology.
Define outcomes, roles, rules, journeys, controls, measures and roadmap.
Prepare onboarding, playbooks, assets, communications and partner support.
Coordinate approvals, suppliers, evidence, exceptions and program cadence.
Connect portals, workflows, permissions, data and practical integrations.
Review evidence, refine execution, realign resources and scale practices.
Methodology leadership
“A stronger co-op program is not built by adding another tool. It is built by connecting strategy, people, rules, operations and evidence.”
AIM-COM™ is led by Leonardo Ribeiro Pinto, bringing more than 17 years of enterprise software development and digital innovation experience to the challenge of automotive cooperative marketing and dealer-network performance.
Leonardo Ribeiro Pinto · Founder & Strategy Advisor
A deeper look at the system
Request the full AIM-COM™ methodology brochure.
Receive the complete presentation with the operating model, ecosystem map, implementation journey, capability framework and engagement options.