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Experience translated into methodology

Real-world cases behind the AIM-COM™ operating model.

A selection of practical experience in automotive cooperative marketing, dealer incentives, network operations and enterprise technology — connecting the operating history of Scription Digital with the professional experience that informed AIM-COM™.

These automotive co-op marketing case studies illustrate how dealer networks can coordinate funding, governance, approvals, local activation and performance across national, multi-market and multi-brand programs.

Explore the experience View selected cases
Origin Cases National Scale Multi-Market Planning Multi-Brand Dealer Adoption Experience
The experience base

Two sides of the same operating journey.

Scription provides the operational environment in which automotive programs were designed, implemented and evolved. Leonardo's role connects business strategy, technology architecture, governance and enterprise execution.

Brazil · Automotive technology & operations

Scription Digital

Scription Digital develops and operates integrated solutions for the automotive sector, connecting cooperative marketing, incentive programs, dealer-network operations, media distribution, communications and after-sales workflows through the Sistema Rede platform.

  • Automotive cooperative-marketing and fund-management workflows.
  • Dealer incentive, trade-in and bonus-program operations.
  • Media Center, dealer communication and network-process modules.
  • Operational dashboards, governance, approval and audit flows.
Experience
to
Methodology
Leonardo Ribeiro Pinto
Founder · Technology Executive · Strategy Advisor

Leonardo Ribeiro Pinto

Technology entrepreneur with 17+ years of experience connecting enterprise software, automotive operations, cooperative marketing, digital transformation, cybersecurity and artificial intelligence.

  • Founder/CEO and executive leader of technology ventures since 2011.
  • Led strategic design and expansion of the proprietary Sistema Rede platform.
  • Experience with enterprise implementations and global automotive manufacturers.
  • Bachelor's degree in Information Systems, with advanced studies in AI, cybersecurity and entrepreneurship.
  • Professional trajectory spanning software architecture, business strategy, executive negotiation and scalable digital operations.
Selected cases

Selected real-world automotive programs in practice.

The cases below highlight different operating models, governance structures and dealer-network challenges addressed through Scription’s technology and methodology. Brand names are intentionally omitted from the written content; each case is identified visually through its authorized logo.

CASE 01Co-op Marketing & Dealer Operations

National-scale cooperative marketing connected to the dealer journey

A nationwide automotive program combining cooperative marketing with lead, showroom and test-drive management, creating a shared operating environment between the manufacturer’s marketing strategy and its dealer network.

  • Four years of continuous operation across the Brazilian market.
  • 460 dealerships supported and more than 1,000 active users.
  • More than 25,000 marketing actions registered during 2025.
  • Dealer Actions and OEM Actions coordinate local initiatives with manufacturer-led marketing activities.
  • Lead, showroom and test-drive management extend visibility beyond campaign planning into dealer execution.
Operating impact: one national environment connects manufacturer strategy, dealer marketing activity and customer-facing operational flows at scale.
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CASE 02Co-op Strategy & Approval Intelligence

Multiple campaign strategies governed through purpose-built workflows

A cooperative-marketing operation designed to accommodate different investment strategies while preserving the specific rules, approval logic and planning requirements of each program.

  • More than R$70 million in marketing actions registered during 2025.
  • Regular Actions, Special Actions and initiatives focused on the agribusiness audience operate with distinct approaches.
  • Special initiatives can follow dedicated workflows according to their business requirements.
  • Previously approved actions and materials are surfaced as references for dealer planning.
  • Historical approval knowledge helps reduce friction and accelerate the preparation of new submissions.
Operating impact: differentiated strategies remain governable inside a common environment while accumulated approval history supports faster dealer planning.
CASE 03Multi-Market Operations

Multi-country governance across languages, currencies and network models

A highly robust cooperative-marketing operation built for a diversified network of importers, direct representatives and dealerships across Brazil, Latin America and Mexico.

  • Three languages and multiple currencies supported within the operating model.
  • Market-specific views provide visibility into actions and investment by geography.
  • Performance reporting connects marketing activity with leads, conversions and sales.
  • A Brand Calendar organizes strategic initiatives and improves communication between the brand and dealer network.
  • Different business rules and strategic fund-allocation logic are applied by vehicle group and segment.
Operating impact: a complex regional ecosystem can be managed with local flexibility while maintaining consolidated visibility, performance measurement and governance.
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CASE 04Planning & Budget Governance

Quarterly planning before individual campaign execution

A cooperative-marketing model in which the network first submits quarterly marketing plans for pre-approval, creating strategic alignment before individual actions move through the operational approval process.

  • Quarterly marketing planning with a dedicated pre-approval flow.
  • Quarterly and monthly budgets managed simultaneously.
  • Pre-approved advertising materials support faster brand-compliant execution.
  • Fund transfer, expiration and carryover logic are embedded in the operating rules.
  • Budget allocation can be weighted differently across each month of the quarter.
  • Batch action approval improves operational efficiency for high-volume review cycles.
Operating impact: planning, budget governance and execution are connected before campaign-level approval begins, improving visibility and control across the network.
CASE 05Multi-Brand Governance

Enterprise-scale governance for a complex multi-brand dealer ecosystem

The most comprehensive and strategically complex cooperative-marketing program implemented within this operating history, supporting a large dealer network while allowing each brand to preserve its own investment strategy, calendar, rules and approval model.

  • More than 1,400 dealerships across eight automotive brands operating in Brazil.
  • Independent business rules, calendars, investment strategies and financial tracking by brand.
  • Regular, Special, Tier 2, Tier 3 and shared-dealer actions supported through distinct workflows.
  • Media-specific requirements include layout pre-approval and evidence documentation according to media type.
  • Dealer communications can follow multi-department approval flows involving Finance, Legal, Sales Operations and other stakeholders.
  • Management reports help assess network engagement and the effectiveness of marketing actions.
Operating impact: a single enterprise environment can support substantial brand autonomy without losing governance, traceability or network-level visibility.
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CASE 06Dealer Adoption & Merit-Based Funding

Turning complex program rules into clearer dealer participation

An existing cooperative-marketing program faced dealer resistance to its operating rules. The challenge required redesigning the service model, methodology, system experience and analysis criteria without losing the program’s original strategic logic.

  • Self-explanatory reports, key-point summaries, alerts and indicators make program rules easier to understand.
  • Dealer participation increased considerably after the new operating model was introduced.
  • Highly dynamic fund allocation is driven by forecast and actual performance.
  • Budget distribution follows merit-based criteria embedded in the program methodology.
  • The Brazilian operating model was subsequently presented to other markets as a reference.
Operating impact: clearer information and a more intuitive operating model helped convert a complex rule structure into stronger network engagement and a reference model for other markets.
Experience at scale

The cases are part of a broader enterprise operating history.

These indicators provide context for the type and scale of the professional experience behind AIM-COM™. They should be kept aligned with the supporting evidence used across the Leonardo profile and case documentation.

17+ yearsEnterprise technology, automotive operations and digital transformation experience.
16 countriesInternational footprint associated with the cooperative-marketing platform's operating history.
$80M+Annual cooperative-marketing and incentive-program volume referenced in professional documentation.
Global OEMsLong-term experience supporting enterprise automotive manufacturers and dealer-network programs.

From individual cases to a repeatable operating model.

AIM-COM™ translates lessons from real automotive programs into a structured methodology for strategy, governance, network activation, execution, technology and continuous improvement.

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