Ideas for a more intelligent automotive co-op ecosystem.
Research, analysis and practical perspectives on cooperative marketing, dealer-network operations, governance, technology, artificial intelligence, cybersecurity and measurable growth.
Research at the intersection of strategy, technology and execution.
A collection of articles exploring the operating challenges and opportunities shaping automotive cooperative marketing.
Co-op Marketing in 2026: More Digital, More Flexible—and Still Too Easy to Leave Unused
What recent OEM program changes and Co-op Advertising Awareness Month reveal about digital funding, dealer activation and the operating conditions required to turn available resources into local market activity.
Read article →AI Fraud Detection for Automotive Incentive Programs
How intelligent analysis can strengthen evidence review, identify anomalies and support more scalable controls across automotive incentive and cooperative-marketing workflows.
Read article →Automotive Co-op Advertising & AI Modernization
Why cooperative advertising needs a more modern operating backbone as digital channels, data, approval complexity and dealer-network expectations continue to evolve.
Read article → Governance & RiskProtecting Automotive Co-op Advertising Funds
A practical perspective on risk, accountability and the controls required to protect shared marketing investment without creating unnecessary operational friction.
Read article → Operating ModelThe Five Pillars of Automotive Co-op Advertising
An operating-model view of the capabilities that connect cooperative-marketing strategy, governance, execution, technology and measurable outcomes.
Read article → Co-op GovernanceWhat Microsoft FY25 Co-op Can Teach Us About Governance
Lessons from a major cooperative-marketing ecosystem on policy, controls, evidence and the operating discipline needed to manage shared investment at scale.
Read article → AI & Customer ExperienceAI Chatbots in Automotive Sales
Where conversational AI can support automotive sales, CRM workflows and customer engagement—and why human handoff remains part of a strong operating design.
Read article →See how the AIM-COM™ framework connects these ideas.
Explore the operating model behind strategy, economics, governance, enablement, activation and intelligence.