Ideas for a more intelligent automotive co-op ecosystem.
Research, analysis and practical perspectives on cooperative marketing, dealer-network operations, governance, technology, artificial intelligence, cybersecurity and measurable growth.
Explore automotive co-op marketing insights for OEMs, dealer groups and dealer networks, with a focus on funding, governance, activation, risk and measurable performance.
Research at the intersection of strategy, technology and execution.
A collection of articles exploring the operating challenges and opportunities shaping automotive cooperative marketing.
Nissan Trade-In: How AIM-COM™ Could Turn a Used Vehicle Into a Retention Signal
How used-vehicle traceability, customer preferences, replacement timing and service-history signals could support a more relevant trade-in and retention strategy.
Read article →Ford Credit · Dealer EnablementFord First-Time Buyer Program: A Practical AIM-COM™ Workflow for Eligibility and Dealer Execution
A practical workflow for audience study, financing eligibility, documentation, dealer enablement and post-purchase learning.
Read article →Conquest Marketing · Brand SwitchingBrand-Switch Incentives: How Conquest Marketing Can Create Better Automotive Growth
How brand-switch discounts, conquest cash, eligibility rules and dealer execution can support more disciplined automotive growth.
Read article →AIM-COM™ Methodology · Co-Op Strategy5 Reasons to Adopt the AIM-COM™ Methodology for Automotive Co-Op Marketing
Five practical reasons automotive OEMs and dealer networks can make co-op funding easier to plan, activate, govern, measure and improve.
Read article →Service Marketing · Fixed OperationsCo-Op Opportunities in Automotive Service Marketing: Turning Available Funds Into Fixed Ops Growth
How service co-op opportunities can connect eligible funds, dealer adoption, campaign timing, claims, compliance and measurable fixed-operations growth.
Read article →AIM-COM™ Methodology · Governance10 Reasons AIM-COM™ Is Different From Disconnected Software and Services
Ten practical differences that connect strategy, co-op economics, governance, dealer adoption, activation and intelligence in one operating model.
Read article → Automotive Co-op Marketing · Customer RetentionFordDirect Co-Op Funds: A Retention Opportunity for Dealer Fixed Operations
How eligible co-op funds may support customer retention, service appointment generation and fixed-operations demand—with an AIM-COM™ framework for governed activation and measurement.
Read article → Automotive Co-op Marketing · AI EnablementDealer Co-Op Funds: Turn Available Marketing Dollars Into Local Growth
The money may already be available. The competitive advantage comes from making it visible, usable, compliant and connected to the buyers your dealership wants to reach—with AI supporting the work, not replacing judgment.
Read article → Stellantis MAAP · Dealer GovernanceStellantis MAAP and Automotive Co-Op Marketing: From Price Rules to Governed Dealer Activation
How dealers can connect advertised-price discipline, certified digital execution, competitive intelligence and local customer experience through an AIM-COM™ operating model.
Read article → Measurement · First-Party Data · AutomotiveFrom Search to Store: A Conservative Reading of Co-op’s 134% Sales Uplift—and the Volvo Cars Parallel
What Co-op’s closed-loop measurement case reveals about connecting digital exposure to physical outcomes—and what automotive co-op programs can responsibly carry into dealer-network measurement.
Read article → Dealer Co-op ProgramsDealer Co-op Programs in 2025: The Real Advantage Is Governed Activation
An independent analysis of Toyota, GM, Ford, Honda and Hyundai co-op examples—and the operating discipline required to turn eligibility into useful local activity.
Read article → Co-op & ComplianceCo-op Can Close the Loyalty Gap—If Compliance Is Part of the Strategy
How dealers can use co-op funding to address aging inventory and buyer switching while building OEM compliance into the campaign from the start.
Read article → Powersports · 2026OEM Co-op Changes in 2026: What Powersports Dealers Need to Know
A focused look at how 2026 OEM co-op program changes are reshaping eligible media, digital activation and the operating decisions powersports dealers need to manage.
Read article → 2026 Co-op TrendsCo-op Marketing in 2026: More Digital, More Flexible—and Still Too Easy to Leave Unused
What recent OEM program changes and Co-op Advertising Awareness Month reveal about digital funding, dealer activation and the operating conditions required to turn available resources into local market activity.
Read article → AI & RiskAI Fraud Detection for Automotive Incentive Programs
How intelligent analysis can strengthen evidence review, identify anomalies and support more scalable controls across automotive incentive and cooperative-marketing workflows.
Read article → Co-op ModernizationAutomotive Co-op Advertising & AI Modernization
Why cooperative advertising needs a more modern operating backbone as digital channels, data, approval complexity and dealer-network expectations continue to evolve.
Read article → Governance & RiskProtecting Automotive Co-op Advertising Funds
A practical perspective on risk, accountability and the controls required to protect shared marketing investment without creating unnecessary operational friction.
Read article → Operating ModelThe Five Pillars of Automotive Co-op Advertising
An operating-model view of the capabilities that connect cooperative-marketing strategy, governance, execution, technology and measurable outcomes.
Read article → Co-op GovernanceWhat Microsoft FY25 Co-op Can Teach Us About Governance
Lessons from a major cooperative-marketing ecosystem on policy, controls, evidence and the operating discipline needed to manage shared investment at scale.
Read article → Automotive Co-Op Marketing · Generative AIOEM Co-Op Advertising and Generative AI: From Rules to Better Decisions
How AIM-COM™ can connect OEM co-op rules, dealer participation, campaign performance and Generative AI analysis to support more accountable marketing decisions.
Read article →See how the AIM-COM™ framework connects these ideas.
Explore the operating model behind strategy, economics, governance, enablement, activation and intelligence.